In 2025, executed a highly cost-effective, targeted organic seeding campaign that positioned the brand’s strollers as high-end, technical lifestyle products. By prioritizing strategic quality over volume, 20 select Instagram creators published 18 feed posts and 88 stories, generating 3.87M impressions and $259K in Earned Media Value (EMV). The seeding effort yielded an extraordinary 3,132% ROI—a landmark return for a high-ticket, considered-purchase item.

Across 2024 and 2025, directed targeted paid talent campaigns to accelerate Cybex’s US market expansion, aligning with the opening of its first US flagship store in SoHo. By curating creators who embodied the distinct lifestyle and ethos of the eGazelle, Platinum, and Rebellious Luxury collections, the campaign engaged key premium audiences—generating 670K unique impressions and driving $64.5K in Earned Media Value (EMV).