Since 2022, devised and executed a thoughtful, continuous global seeding strategy to build an intentional community around Margaux, positioning its footwear as an indispensable luxury staple for dynamic women. The targeted program drove brand awareness while unlocking ongoing creative collaborations, press features, and events. This sustained brand-building effort solidified Margaux’s position as a premier luxury-leaning DTC footwear brand in the US and catalyzed its international expansion, culminating in a permanent retail placement within the prestigious Le Bon Marché in Paris.