From 2021 to 2022, directed the US market growth strategy for Seoul-based contemporary fashion brand LVIR, best known for its vegan outerwear. The campaign targeted US fashion buyers and consumers by pairing high-profile industry thought leaders and tastemakers with commercial influencers. By driving consumer demand directly to retail partners, the two-year initiative successfully elevated LVIR's US profile and scaled distribution via uxury e-commerce platforms and specialty stores.