Art directed and produced With Nothing Underneath’s (WNU) first-ever US video series, My New York. The campaign shadowed local tastemakers across various NYC boroughs to highlight how they integrate and style WNU pieces into their everyday lives. The effort successfully localized the brand’s narrative, deepened connection with US audiences, and delivered a suite of high-concept lifestyle video and still assets across channels. Videos received and average of 63K views per video on social.