Acting as the visual and logistical producer, assembled a premier New York City creative team—including a specialized photographer and fashion stylist to bring this corporate landscape chic to life on location across NYC. Positioned with the messaging framework "the stylish, comfortable shoe for women chasing their dreams and their career paths," the resulting creative was deployed as optimized video assets on Meta and stills across website, social and email. The campaign achieved an outstanding 2.2% Link Click-Through Rate (CTR) and averaged a high-performing 18 direct purchases per ad set, solidifying the campaign's output as a high-yield acquisition engine for the brand.