In 2020, luxury handbag and accessories brand Misela—traditionally rooted in Istanbul’s rich heritage—set out to scale its brand footprint globally. To introduce its signature craftsmanship and timeless herringbone motifs to a wider international audience, Misela launched its first-ever paid influencer marketing campaign. By partnering with on brand global creators, the campaign successfully accelerated the brand's digital customer acquisition, laying the foundation for its subsequent storefront expansions in major fashion capitals in New York.